Content is the key element that can push your leads to the sales funnel and convert them into real-time buyers. Our content marketing strategy can help your brand to create signals across multiple platforms while allowing you to achieve credibility in the long run.
Before we pursue towards content creation, we book a brainstorming session with our clients to have a deep understanding of their company. Keeping the ideas and company goals in mind, we create lucrative contents to allure new prospects and leads. And work doesn’t stop here; we optimize various content marketing channels like blogs and social media and share your contents across these platforms to engage with new audiences.
The digital world is dynamic, and if we remain static chances are we will fail. To keep up with the everchanging algorithms, website owners must frequently update their website for their customers, leads, stakeholders, and most of all for search engines. Think of it as your phone, to use recent applications you must upgrade its software. To succeed websites must display hot and trending topics, and update their audiences with recent news. Gone are the days when having a website was enough for your business. Modern customers are smart and they are looking for innovative websites that solve their problem. Many companies, similar to yours, are competing to draw their attention. Hence, it has become more than essential to use [...]
Needless-to-say, our world is turning towards mobile applications, and it has become more important than ever to grab the attention of mobile audiences. If we turn our heads, we can see major companies taking initiatives towards mobile marketing campaigns. The benefits of mobile markets are limitless. With the right strategy, mobile marketing can help your business thrive in the market. So without wasting much time let’s look into the advantages of mobile marketing. Cost-effective As a business, you’ll have a separate budget for marketing campaigns, most of which is wasted on unnecessary sources. However, mobile marketing is comparatively cost-effective and can help you from spending thousands of dollars. You can use personal mobile marketing tools such as MailChimp, Red Stamp, [...]
As a website owner, time and again we stumble upon different factors that affect our web ranking. The SEO algorithm of Google and other search engines are ever changing and it’s hard to keep up with the pace. However, there are some constant factors that affect your overall ranking. We looked into 5,00 different websites and came up with the following results. Direct Website Visits Simply put, the volume of direct visits affects the organic traffic your site will attract. For this, you’ll have to improve your contents, graphics, and make your website easily navigable. This will inspire your customers to visit your websites again and again. No Google search, no social media, and no advertisement costs. Time on Site [...]
Creating a robust content marketing plan is not everyone’s cup of tea. It requires in-depth research, experience, and dedication. There is an increasing demand for sweeping contents, and most brands are unable to serve what the users expect. Besides that, with all the tough competition, it’s hard to create unique contents and stand-out in the market. So what do we do? More than 70% of the marketers use content marketing, but only 30% of them are successful. Remember, there are thousands of companies that offer similar products and services like you and most of them have a better content marketing plan. To stay inside the spectrum, brands must always find innovative tactics to make their contents better. For this, [...]
Writing web contents is a tough job; you have to be better than your competitors, include facts, and even write big blocks of texts to show that you have it all. But did you know that all your web audiences are slowly shifting to mobile? Most companies undermine this fact. But, here is the bitter truth – This is the era of smart devices. People like to keep everything on the top of the palm and access information from remote locations. Hence, the anatomy of writing compelling contents has changed over the years. Mobile audiences want short, fact-oriented, crisp, and easy-to-consume contents. With the new and engaging customers coming from smart devices, you might miss a significant share of customers [...]
Are you still using the same old content that was written ten years ago? If yes, it’s time to revamp your contents and add a dash of charisma – latest information. Every content has an expiry date, but it strictly relies on the industry your company belongs to. Some businesses need to change their contents regularly (fashion, entertainment, and media) while others use the content for an extended period (manufacturing, automobile, and IT). Whenever contents grow old, the results start to decline, which leads to less user engagement and conversion. To survive in the competitive market, businesses need to serve fresh contents on their customer's table. Here are five reasons to update your contents Increase CTR Rate Google Search Analytics [...]