Creating a website can be a daunting process. Most designers are prone to get stuck on the aesthetics, and they end up creating something nasty. For many, it’s all about the design. However, if you want to achieve higher goals with your website (conversion, lead generation, and brand awareness), you’ll need to focus on more just than the appearance of the site.

Remember, there are tons of other brands that offer similar products and services. And, all of them have an appealing website!

To stand out in the competition, you need to ensure that your website is optimized for best functionality and user experience. Simply put, users love a site that interacts.

The algorithm of crafting a compelling website is complicated. You have to rearrange all the programming codes, UI/UX, and other functional algorithms. But to ease the process, we have compiled some qualities you must consider before starting off.


Best things often come in simple packages!

An easy-to-navigate website performs much better than a glamorous site with fancy buttons. Before adding bells and whistles consider this fact – Most users come to your site for a solution, not to see how gorgeous your site looks. Adding unnecessary visual and design elements will only make your website hard to navigate. Here are some guidelines to make your website simple yet effective.

  • Limit the use of colors. Most experts recommend using a maximum of five colors for your web design.
  • Don’t use too many typefaces. Use a maximum of three different typefaces in three different sizes.
  • Don’t add unnecessary graphics to make your website fancy.

Remember, all the elements on your page must add value, both functionally and visually. Otherwise, all your efforts might go down the drain. Besides that, adding unnecessary graphics will increase your website’s load time, and your audiences might find it irritating. Simply put, being fancy doesn’t work all the time.

Design Hierarchy

The design hierarchy of your site bears a close resemblance with simplicity. Your site must align elements so that visitors will enjoy surfing your site.

However, optimizing your site for best user experience is not easy. You must organize your web elements to draw the attention of the users. Place the most important aspects first so that they can understand the theme of your brand.

Your designers must understand the concept of breaking extended information to visually appealing chunks. Be creative, and design your site in such a way that it conveys your message to your customers in an attractive way.


Simple design ensures best navigability!

Navigation is the crucial element that determines the success of any website. When a visitor arrives at your website, he/she should be able to surf your site with ease. Embedding lots of buttons on fancy stuff on your site makes everything confusing. Your site should be clear, and all the buttons should be placed accurately to enhance user experience. The transition between one page to another should be pain-free and simple.

Here are few tips to enhance your site’s navigation.

  • Keep the structure of your site simple.
  • Include a search box to make search easy.
  • Don’t include everything on a single page.
  • Include true links.
  • Try to keep your navigation three level deep.


Instead of making every page unique, design your website to reflect your brand’s theme. All pages should have consistent colors, background, typefaces, writing style, and color schemes. This helps you to offer better user experience to your visitors.

However, this doesn’t mean that you should create the same layout for every page. Create different layouts to make your pages intuitive, but ensure to reflect your brand’s persona. Layout consistency allows your visitors to find information quickly, without any hassles.


Your website is the digital identity of your business. A well-designed website can bring more traffic and promote your brand on the global scale. Design your site well and make it visually appealing, simple, and concise. This way you can grab the attention of your target audiences and achieve your digital goals.