Converting leads to customers is a mammoth task for many business entities. Companies throughout the world are searching for new ideas to convert their target audiences. In the process, most businesses try to improve the look and feel of the site, undermining the most crucial factor – trust signals.

The primary goal of brands should be to earn the trust of their audiences. Having a persuasive website is useless until you have high bounce rate.

But, how to inspire your audiences to trust your brand?

The first and most important fact is to know the trust signals. Today, we will look into the trust signals that customers want on your site.


  1. Security seals

You have an e-commerce site, you want to boost your sales, but you don’t have a security seal.

The result – Customers will bounce to other sites with robust security protocols.

When it comes to online payment, everyone is concerned with the security. Customers want to keep their private information, such as bank account and credit card information, confidential and secure. Even if your products are top-of-the-class, they won’t buy from you unless their details are secured. Most consumers halt their buying process in the middle when they find the site doesn’t include a security trust seal.

This can reduce the sales of a site by whopping 58%!

There are many security providers in the market, and not all of them are reliable. If you haven’t equipped your site with a security seal, there are few choices: TRUSTe, Norton Security Seal, McAfee, and BBB Trust Seal.

Make Security Seals Visible Across All Pages!

The biggest mistake– Brands include the security seal on the checkout page. And here’s the deal, most customers don’t even make it to that page. They scroll the first few pages and leave your site thinking there is no security trust.


  1. Use SSL Security Protocol

Till date, many businesses complete their financial transaction without encrypting the data through SSL security protocol, putting buyer’s decision in jeopardy.

SSL protocols are designed to increase the security of online payment transactions. Implement this function and tell your customers about it, this helps in indirect promotion of your sales. For many, SSL protocol is the most powerful reason to trust an online store.

In most cases, if you have an online store then SSL protocol cannot be overlooked. With hackers breaching many online platforms including E-Bay and Amazon, SSL security protocols are the most powerful tools to secure your site.

Customer Reviews

Customer reviews are the most powerful way to attract new audiences. As stated by P.T. Barnum, “Nothing draws a crowd quite like a crowd.”

Genuine customer reviews will help you to attract customers and take your sales to the next level. According to research, more than 80% people read customer review before making a purchase. Try to engage with your customers, and ask them to review your products. If your products are brilliant, then most users will leave nice comments on your site, helping you to attract new customers.