Let’s put it this way: You have a great looking website, you have poured buckets of money designing it, and submitted your URL to major search engines including Google and Bing. Still the results are negative.

So, what is the problem?

While most businesses concentrate on design and appearance of their site, they forget the most important part – Search Engine Optimization (SEO). SEO helps companies to optimize their site for search engine and improves their ranking on Search Engine Result Pages. It allows search engine crawlers to crawl into your site and index pages for your target audiences. There are hundreds of factors that affect your ranking. The success of an SEO campaign is determined using a sophisticated algorithm that looks into numerous variables of your site. Simply put, SEO is performed to improve the different ranking factors of your site.

How SEO Benefits You

According to research, web audiences click the top three search lists, so it is beneficial for you to rank higher. This will help you to have more visitors and customers on your site. If your site ranks higher on multiple search platforms, then people will trust your site. And after your site gets enough exposure, target audiences will convert to customers.

Though the initial cost is high, the ROI in SEO is better than printed or television ads. SEO ensures that your website placed in front of right audiences. And if your products and services are detailed, you won’t need to convince your viewers that you are their right source for purchase.

Proper SEO knowledge allows businesses to create, format, and annotate their contents for different search engines. Unlike another source of advertisement, the traffic generated by SEO is always organic. You can use multiple SEO tools to make your website better. Perhaps, the best one is Google Analytics. This application provides you customer insights while helping you to inspect different search engine ranking elements such as keywords, meta descriptions, heading tags, all tags, and more. Besides that, Google Analytics also helps you to know: how your customer search, how they browse, and times they are active. This helps you to make better decisions to engage with your audiences.


SEO offers a sea of opportunities for modern businesses. However, the SEO algorithm is always changing, and companies have a hard time keeping up. In our next blog, we will explain ‘How to Leverage SEO algorithms to Gain Recognition.’