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1001, 2018

Why Should We Update and Maintain our Website?

Content Marketing, SEO, Web Design|

The digital world is dynamic, and if we remain static chances are we will fail. To keep up with the everchanging algorithms, website owners must frequently update their website for their customers, leads, stakeholders, and most of all for search engines. Think of it as your phone, to use recent applications you must upgrade its software. To succeed websites must display hot and trending topics, and update their audiences with recent news. Gone are the days when having a website was enough for your business. Modern customers are smart and they are looking for innovative websites that solve their problem. [...]

401, 2018

Biggest PPC Predictions for 2018


As search marketers, we are always searching for innovative methods to connect with our audiences. Amongst all, PPC is a proven method to aid us throughout the decade. However, PPC trends are everchanging. As 2018 draws near, here are few PPC trends to be familiarized with. Machine Learning Gone are the days when A/B testing was a proven method to test the performance of PPC campaigns.Today, the process is considered time-consuming, while the results are not 100% accurate. 2017 was the year of artificial intelligence testing. The technology leverages machine learning to analyze the best variation for optimum performance, reach [...]

2212, 2017

Why Mobile Marketing is Important?

Content Marketing, Mobile App Development, SEO|

Needless-to-say, our world is turning towards mobile applications, and it has become more important than ever to grab the attention of mobile audiences. If we turn our heads, we can see major companies taking initiatives towards mobile marketing campaigns. The benefits of mobile markets are limitless. With the right strategy, mobile marketing can help your business thrive in the market. So without wasting much time let’s look into the advantages of mobile marketing. Cost-effective As a business, you’ll have a separate budget for marketing campaigns, most of which is wasted on unnecessary sources. However, mobile marketing is comparatively cost-effective and [...]

2112, 2017

Six Organic Factors for SEO Keywords Ranking

Content Marketing, SEO|

As a website owner, time and again we stumble upon different factors that affect our web ranking. The SEO algorithm of Google and other search engines are ever changing and it’s hard to keep up with the pace. However, there are some constant factors that affect your overall ranking. We looked into 5,00 different websites and came up with the following results. Direct Website Visits Simply put, the volume of direct visits affects the organic traffic your site will attract. For this, you’ll have to improve your contents, graphics, and make your website easily navigable. This will inspire your customers [...]

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